Our Brains Process Images 60,000x Faster Than Text
Choose images that tell your story.
Words have the power to trigger the imagination and conjure up images. But when your audience doesn't have their nose in a book, but rather scrolling quickly through online content, you are competing with thousands of messages and have only seconds to stand out and grab a reader's attention. How do you get them to stop scrolling long enough to opt-in to your offer or click on your banner ad or like your page so you can continue the conversation? Images. Not by allowing words to carry our imaginations away to develop a scene in our heads, as we would in a novel -- no, in the online world, there isn't time for that.