Words have the power to trigger the imagination and conjure up images. But when your audience doesn't have their nose in a book, but rather scrolling quickly through online content, you are competing with thousands of messages and have only seconds to stand out and grab a reader's attention. How do you get them to stop scrolling long enough to opt-in to your offer or click on your banner ad or like your page so you can continue the conversation? Images. Not by allowing words to carry our imaginations away to develop a scene in our heads, as we would in a novel -- no, in the online world, there isn't time for that.